If you do any online advertising using banners or text links or adsense then you will know how powerful this tracking using heatmaps can be.
Here is the link to the awsome service that is crazyegg.com
[UPDATE] – I’ve just learned that CrazyEgg is not FREE as it was last week (great timing that they should drop their free limited accounts). Never fear, I’m investigating alternatives. The principle that I cover is the main thing here.
Let me know your thoughts and if you have used a heatmap tracking service before what benefits you got from it.